Website Design and Developement

In today’s digitally evolving world, a website is the face of a brand or an organisation. We design and develop engaging websites with the focus to break through the online(world wide web) clutter to increase your brand’s credibility in the eyes of your targeted audience, whether it’s on a desktop or a mobile device.

User friendly
Aesthetic layout
Content Creation
Microsites

Integrate database
Use of Graphics
Responsive on all devices
Re-designing

Website designing is all about transforming a story or an idea into a design that is visually appealing and effectively using their layout to enhance the user experience through the entire website. Designing is solely concerned with the websites and web pages’ look and feel.
On the other hand, website development refers to turning designs into a “live” website. Web developers, who are concerned with web development, use several web languages and diverse software tools to determine the functionality of the website.

Fundamental Elements of Website Design and Development

Bidding

Ads

Keyword

How Does It Work?

Web designers are wholly concerned with the visual appeal and usability of a website, which generally include layout, colour scheme, flow of information, as well as UI and UX.
Web development, on the other hand, is concerned with all the codes that make a website function. Web development is divided into two categories: front-end developing and back-end developing.
The front-end is the code that is responsible for ultimately determining how the website will display designs that are prepared by the designer.
Back-end developing is chiefly responsible for data management within the database and offering that data to the front-end to be effectively displayed.

Your Benefits

Easier Navigation

Helps with SEO

Boosts Sales

Improve Brand Loyalty

Broader Reach to More Clients

Enhancing User Engagement

Indispensable in Advertising and Marketing

Consistency for the brand

UI/UX Design

Even though websites are an online address, we look at websites as a journey and not a destination. User interface and User experience is the back-bone of a great website from the audience’s (user’s) perspective. At Dotwise Digital we make sure that every website is designed with the sole purpose to give the user a convenient and memorable journey through your website.

Structured Wireframe
Website Audit
Easy User navigation
Sharp designs and images
Design for Ecommerce sites

UI is the abbreviation for “User Interface,” which refers to the graphical layout of a website or app. It comprises of buttons that users click on, the text that they read, sliders, images, and all the remaining items that the user interacts with, including screen layout, interface animations, transitions, and all micro-interactions.
UX is the abbreviation for “User Experience.” The UX of a website or app is basically determined by how users interact with it. Is the ultimate experience smooth or confusing? Does navigation through the website or app feel logical or arbitrary?
While UI designers are concerned with the “look” of the user interface, UX designers determine how the user interface “operates.”

Fundamental Elements of UI/UX Design

Consistency

Visual Hierarchy

Simplicity

User Behaviour

Strategy

Usability

Validation

How Does It Work?

UI designers determine the look of a website or app. They need to choose among varied colour schemes, button shapes, fonts that are used for text, as well as the width of lines. UI is wholly concerned with aesthetics. It is their responsibility to ensure that the website’s interface is attractive and appropriately themed to match its purpose and personality.
UX designers, on the other hand, are concerned with the interface’s structure and overall functionality of the website or app: how each part relates to the other and how well-organised the website or app is. UX designers determine how the interface eventually works.

Your Benefits

Creating the Right Product

Customer Satisfaction

Getting Your Target Audience

Enhances Customer Loyalty

Increase in User Confidence

Lowering Support Costs

Increase in Productivity

Reduction in Development Time

Programmatic Buying

As the use of technology is rapidly digitalizing marketing, it’s influence continues to grow on how advertising is bought and sold on various online and offline platforms. With our experience in programmatic advertising, we create personalized communications based on your target audience and goals across all platforms and devices, optimizing every ad based on user’s online behaviour pattern. Programmatic advertising will gain more customers and increase loyalty among existing customers. We also offer programmatic advertising for internet radio.

Build brand awareness
Helps audience search your brand
Reaches targeted audience
Targets competitor’s customers

Geographical area targeting
Real time bidding
Ad placements
Good ROI

Programmatic Advertising involves the use of software to buy digital advertising, in stark contrast to traditional processes such as those involving Requests for Proposals (RFPs), manual insertion orders, and human negotiations.
In Programmatic Advertising, which is also known as Programmatic Marketing, machines purchase ads.
Real-time Bidding (RTB) is a form of Programmatic Advertising where automated bidding is carried out on advertising inventory, all in real time. Marketers, thus, have the opportunity to show specific ads to specific customers, and that too, in specific contexts.

Fundamental Elements of Programmatic Buying

Knowing Your Audience

Creativity and Diversity

Choosing Apt Media-Buying Solutions

How Does It Work?

Programmatic Advertising is automation of the entire process of purchasing ad space through the following state-of-the-art technologies:

Demand-Side Platforms (DSPs): These platforms permit you to buy ad space via ad exchanges, such as Google Ad Manager.
Supply-Side Platforms (SSPs): These platforms permit publishers to effectively manage and offer ad space to marketers, advertisers, and others who may be involved in buying ad space.
Data Management Platforms (DMPs): These platforms permit organisations in the collection and management of user data for the purpose of digital marketing, including programmatic advertising.

Through the incorporation of these technologies, programmatic advertising automates the entire process of buying and bidding on ad space. The process eventually gets smarter because user data is relied upon to deliver the most relevant ads in milliseconds.

Your Benefits

Suitable to Your Budget

Enhanced Targeting

Efficient Management of Advertising Campaigns

Better Reach

Time Saving

Quick, Enhanced Access to Inventories

Search Engine Marketing

SEM done well can catapult your business revenue to the next level. Our search engine marketing solutions can improve your company’s visibility online by increasing search engine rankings, establishing authority in your niche, and improving brand awareness. We take a strategic approach that transforms page views and clicks into profits for your business.

Google adwords campaign
Define your search engine objectives
Right keywords usage
Audience targeting

Regular monitoring
Weekly reporting
Keyword analysis
Remarketing

When it comes to advertising channels, SEM or Search Engine Marketing is arguably the most vital. Over the years, SEM has become synonymous with PPC (Pay Per Click) and Paid Search. SEM campaigns generate leads and eventually boost revenue for your business. Not just that, they help in Ecommerce sales, installations of apps, and business call generation.We,at Dotwise Digital, possess the expertise and experience to help you make the most out of SEM campaigns, regardless of your budget.

Fundamental Elements of SEM

Bidding

Ads

Keyword

How Does It Work?

SEM is one way through which you can market your business using paid ads that will eventually appear on SERPs (Search Engine Results Pages). Advertisers place bids on keywords that users of search engines may enter while searching for products or services that they need. This gives you, the advertiser, the great opportunity for your ads to appear along with search results for specific keywords. These ads, which are also known as PPC ads, come in a wide range of formats, the most common ones being text-based ads and product-listing ads.

Your Benefits

Increase in Leads

Better Leads

Increase in Revenue

Reduction in Cost-per-Customer Acquisition

Better Leads-to-Sales Ratio

Display advertising & Creative Services

While offline advertising may be struggling to prove effectiveness in the turn of the millennium, online display advertising is helping revolutionize marketing. Display advertising provides many benefits that other marketing channels do not, such as faster brand building, effective targeting and real time conversion measuring. Your ad can be interactive and engaging for your audience while they are on the go. This also empowers brands to educate the consumer and build trust.

Excellent graphic designers
Google display campaigns
Google adwords campaign
Display advertising on social media platforms
Communicative images

Creation of gifs and short videos
Conveys brand messages
Rich images
Contextual Advertising
Behavioural targeting
Mobile advertising

Regarding phenomenal power in terms of “reach,” Online Display Advertising is second to none.
Mismanagement of online display ads will not only lead to monetary loss, but also poor results. Dotwise Digital has the expertise as well as experience to effectively manage your advertising and assist you in meeting your goals and objectives.

Fundamental Elements of Display Advertising

Site Placement

Contextual Targeting

Remarketing

How Does It Work?

Display advertising, which is also sometimes referred to as banner advertising, works by conveying commercial messages via visual means, including text, animation, logos, photographs, graphics, and even videos. To get the most out of display advertising, you would need to target users with specific traits to increase the effect of online display ads.
For accurate identification of anonymous users, online advertisers use cookies, which are one-of-their-kind identifiers of individual computers, to ultimately decide which users view which ads. Cookies can specifically track whether a consumer left a web page without purchasing anything. In this way, the advertiser can retarget the consumer in the future with ads from the web pages that the consumer visited.

Your Benefits

Accuracy with regard to Target Audience

Banner as well as Display Ads

Effective Management of Budget

Creation of Brand Awareness

Increase in Lead Generation

Enhanced Ecommerce Sales

Higher App Installations

Search Engine Optimization

It’s estimated that nearly 80% internet users are more likely to select organic results that show up during their online searches. Hence, it’s vital that your business be well fitted for SEO to enable it to achieve a high-ranking search engine position.Our SEO goal is to improve your search engine rankings, guiding your website to be found by customers you have targeted and increasing your website’s visibility on Google.

On page and off page SEO
Keyword analysis
Elimination of low searched keywords
Optimizing content
Ensuring you stay on the top

Website audit
Performance audit
Competitor analysis
Structural analysis
ROI slow but will be long term

SEO or Search Engine Optimisation is an activity that attempts to gain an improvement in search engine rankings.
Regarding search results, search engines, the most prominent being Google, display links to web pages that it considers most authoritative and relevant.
In the simplest terms, your web page has the potential to rank in Google, provided diverse web pages link to them.

Fundamental Elements of SEO

Content

Keywords

Meta-title and Meta-description

Backlinks

Social Media

Online Directories

How Does It Work?

SEO is a process that can be measured and repeated and works by sending signals to search engines that certain web pages deserve higher rankings in Google’s index.
Google uses algorithms, which are complex mathematical formulas, which gives a specific score to each website and search to decide which website should have higher rankings for what individuals on the web are seeking.

Your Benefits

Increased Traffic

Improved ROI

Cost-effectiveness

Brand Awareness

Enhanced Site Usability

Social Media Management

With social media reshaping our society, it is estimated that, by the year 2021 there will be 3.02 billion users active on social media, daily. Thus, social media is a virtual market without borders.This creates a unique opportunity for brands and businesses to develop strong and creative relationships with customers. Dotwise Digital we aim to increase your brand loyalty and divert traffic to your website using the right tools and focussing on increasing your brand’s following on social media.

Use of popular social media platforms
Creating content
Creation and execution of campaign
Cross channel promotion

Contests and surveys
Social media analytics
Monitoring conversations
Influencer targeting

Social Media Management, or SMM, is a broad term that encompasses building your social audience across diverse networks with effective solutions for specific tasks such as social publishing and scheduling.
Through SMM, you can also target messages through demographic profile or location and later schedule them to post at the most optimum time, and that too, automatically.

Fundamental Elements of SMM

Scheduling

Content Curation

Social Analytics

Monitoring

How Does It Work?

Your Benefits

Easier Navigation

Helps with SEO

Boosts Sales

Improve Brand Loyalty

Broader Reach to More Clients

Enhancing User Engagement

Indispensable in Advertising and Marketing

Consistency for the brand